Hi, I’m Jack. Throughout my life, I’ve been on a journey of self-discovery. I’ve always been a relatively shy person, but it was through sport that I found my purpose—my ‘why.’

Sport taught me resilience, focus, and the mindset that anything is possible when you put in the work. That realization shaped the foundation of UrY: a lifestyle brand dedicated to empowering you to know your purpose and achieve greatness.

Sport not only gave me confidence in competitive environments but also helped me grow in my personal life, my career, and most importantly, it sparked my love for travel. And that’s what UrY is about—finding the light within yourself and using it to fuel everything you do.

From my experience in the fitness industry to pursuing my passion for garment design in Amsterdam, UrY is the culmination of these life lessons. It’s where sport meets fashion, and where purpose meets style.

Together, let’s embark on a journey to find the best versions of ourselves.